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The Greatest Mistake of Outreach
A bold promise: the approach described in this article can revolutionize your ministry. By adopting the principles and approaches described here, you can begin a progression toward a movement that can transform your church and eventually, your community!

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Why Easter Outreach No Longer Works
George Barna recently reported that over the last decade, as a percentage of the population, there was zero gain in the number of Christians in America, despite the fact that $500 billion was spent on domestic ministry during that same period! Think about it. For all of our spending on buildings, programs, and outreach.... zero! This sobers us, but it also awakens our resolve to find real answers.
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Withreach: Part of Our Journey is the Definition Itself.
George Barna recently reported that over the last decade, as a percentage of the population, there was zero gain in the number of Christians in America, despite the fact that $500 billion was spent on domestic ministry during that same period! Think about it. For all of our spending on buildings, programs, and outreach.... zero! This sobers us, but it also awakens our resolve to find real answers.
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8 Key Ingredients of a Powerful Media Strategy
Sometimes the most powerful keys to effective growth and cityreaching can be so simple and so easily overlooked.
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The Conversation: maybe it's the point after all
A church planter once told me he was contemplating a large mailing to publicize the new start, but wondered about the best approach. It prompted a very interesting conversation
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If We Can't Reach The Dechurched,
Can We Really Reach The Unchurched?
Dechurched Christians may represent the largest growth rate of any segment Barna Research monitors. Are the keys to being effective at reaching the Unchurched to be found in the Dechurched?
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The Most Overlooked Factor
Is there such a thing as too many people in your community being aware of your church... being intrigued, curious... thinking and talking about it
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18 Factors That Can Really Impact Easter
For my part, I've invested just 30 years, but the churches we've partnered with over those years have combined to invest a whole lot more into the learning experiences that uncovered these marketing and ministry success factors. I offer them here in this form to energize and inform your planning. Any one of them could make a key difference in your very next initiative. All of them...well, I can only imagine.
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A Marketing Plan To Change The World
By now you've no doubt experienced many of the labor pains of the brave new world now unfolding. For those of you who love adventure and don't mind moving out beyond the comfortable and predicable, by all indications you won't be disappointed?
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The 12 Mistakes of Christmas Outreach
The authors each have over 30 years experience with holistic church marketing and community outreach, working with churches and ministries across nearly 100 denominations, in every state and in many other countries. Drawing on that wide experience, they outline in this article what they've learned to be the 12 most common mistakes churches make in Christmas outreach.
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Increase Meaningful Relationships Tenfold In One Year
Imagine a strategy that could reach ten to twenty times the number of people currently attending your church and build solid, long-term, deep relationships with those people, while at the same time it creates a favorable image in the community for your church, makes a huge dent in a significant local issue, and actually generates surplus budget with the community impact.
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Create A Church In 30 Days
A challenge not just for planters, but for the planter in all of us.


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Generic Discipleship Never Works
No one likes it, and it never gets done. So, Are we Ready For Something that Does Work, Is Loved, and Does Get Done?
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