Masterpiece Destiny Licensed Identity Package
“180 visitors the first Sunday and still growing. Awareness, community image, and results, Masterpiece has done it all!” - PASTOR DAVID FRESHOUR

Masterpiece is Breakthrough's flagship image and outreach campaign that has risen above all others in the way it connects with the unchurched. Masterpiece is setting new standards for effectiveness in both image building and in generating first time visitors. In some cases we've seen two and three times the response rate in comparable situations such as new church launches. Never before have we seen a campaign connect so well with the unchurched!

Masterpiece is a total brand identity of media content. With an exclusive license for a minimum of three years, your license can also be combined with our Annual Plan program for Community Saturation Media projects to allow for substantial discounts.

	Planning Guide Outreach Strategy and Media Planning Guide Media outreach and image strategies, production guides, plus a full set of the printed versions of the campaign.
	Jumbo Postcards Enough postcards for 3-5 years of mailings. Jumbo Postcards in two and full-color designs.
	Print Ads 18 Print Ads for use in newspapers, magazines, shoppers, real estate guides, sports programs, bulletin inserts. Can be used in different media formats. Ready for adaptation to different sizes and formats.
	Website A complete website template with flash animation.
	Door Hanger Front and back, both one and two color
	Visitor Brochure Provided in both two and four color format (8.5 x 11, six-panel brochure)
	Focus Group Outreach Neighborhood Focus Group Outreach Guide and Design Kit
	Friendship Evangelism Friendship Evangelism Outreach Guide and Design Kit
	Billboards A series of 5 Billboards/Transit/Poster Designs
	Personal Notecards A series of seven notecards for friendship outreach
	Campaign Extras Posters, Vision Book, Core Group Promotion, Newcomers Visioncasting, Teaser Ad Campaign, Idea Supplement, Signature Guide, and other extras.

Extra Photo Sets. The Masterpiece Campaign also comes with several sets of color photos containing over 50 photos to supplement your designs.

"Our new church plant is now up to 120 members in just 3 months! The key element was mailing out two oversize postcards (from the Masterpiece Campaign) to the community.

One new member, who had never gone to church before, said "When I got the card in the mail, it was like God was talking to me through it."

Pastor Keith Boyette
Wilderness Community Church

We are getting some incredible reports from churches using Masterpiece.

One church, in a metro area, after a modest run of the campaign targeted to a special Sunday, had 122 first-time families attend.

Another recent church planting in a semi-rural area did a Phone Campaign (13,000 dial up) followed by the standard 5-piece direct mail series using Masterpiece. The formula would have normally yielded 130 families at best... but, they had 330 new families! The pastor attributed this to prayer and the quality of the campaign. Also, we attribute it to the good research we did into the felt needs of the unchurched and 'overchurched'... we listened closely. As a result, the campaign connects with their real needs and questions about becoming a part of a church.