|
|
Masterpiece is Breakthrough's flagship image and outreach campaign that's unique in the way it connects with the unchurched. Masterpiece is setting new standards for effectiveness in both image building and
in generating first time visitors. In some cases we've
seen two and three times the response rate compared
to other church outreach campaigns. Never before have we seen a campaign connect so well with the unchurched!
Masterpiece is unique in that it provides a total brand identity of media content. With an exclusive license for
a minimum of three years, your license can also be combined with our Annual Plan program for
Community Saturation Media projects to allow for substantial discounts. |
 |
“180 visitors the first Sunday and still growing. Awareness, community image, and results, Masterpiece has done it all!” - PASTOR DAVID FRESHOUR
 More Masterpiece Destiny field reports below
|
|
|
The Masterpiece Planning Guide
Outreach Strategy and Media Planning Guide Media outreach and image strategies, production guides, plus a full set of the printed versions of the campaign. |
|
Two Cds...
1. Masterpiece Design CD contains the camera-ready layouts, photos, fonts, website files, and strategy guides for all your campaign needs in multiple industry standard formats. See media content below.
2. Community of Dreams CD contains our library of withreach philosophy white papers and articles. These papers and strategy guides are a must-read for the emerging church with a heart for incarnational ministry.
|
|
Jumbo Postcards (new cards)
Enough postcards for 4-6 years of mailings. Jumbo Postcards in two and full-color designs.
We can adapt any design into any of the below media formats. |
|
Print Ads
18 Print Ads for use in newspapers, magazines, shoppers, real estate guides, sports programs, bulletin inserts. Can be used in different media formats. Ready for adaptation to different sizes and formats. |
|
Website
A complete website template with flash animation. Full website design and management services also available. Preview Website |
 |
Door Hangers
Front and back, both one and two color. Media is provided camera-ready on CD or printed and delivered. |
|
Visitor Brochure
Provided in both two and four color format (8.5 x 11, six-panel brochure) |
 |
Focus Group Outreach
Neighborhood Focus Group Outreach Guide and Design Kit |
|
Billboards
A series of 5 Billboards/Transit/Poster Designs |
|
Invite Cards
A series of seven notecards for friendship outreach. |
|
Notecards
A series of seven notecards for friendship outreach. |
|
Campaign Extras
Posters, Vision Book, Core Group Promotion, Newcomers Visioncasting, Teaser Ad Campaign, Idea Supplement, Signature Guide, and other extras. |
|
Logos
As a license holder you're entitled to a free logo from our logo portfolio. |
Extra Photo Sets. The Masterpiece Campaign also comes with several sets of color photos containing approximately 100 photos to supplement your designs.
|
|
Masterpiece Field Reports:
"Our new church plant is now up to 120 members in just 3 months! The key element was mailing out two oversize postcards (from the Masterpiece Campaign) to the community.
One new member, who had never gone to church before, said "When I got the card in the mail, it was like God was talking to me through it."
Pastor Keith Boyette
Wilderness Community Church
One church, in a metro area, after a modest run of the campaign targeted to a special Sunday, had 122 first-time families attend.
Another recent church planting in a semi-rural area did a Phone Campaign (13,000 dial up) followed by the standard 5-piece direct mail series using Masterpiece. The formula would have normally yielded 130 families at best... but, they had 330 new families! The pastor attributed this to prayer and the quality of the campaign. Also, we attribute it to the good research we did into the felt needs of the unchurched and 'overchurched'... we listened closely. As a result, the campaign connects with their real needs and questions about becoming a part of a church.
|