Cityreaching Partnership Overview |
 |
Withreach communication is incarnational. With honor and humility it enters, then walks and talks within the heart of another, the chief goal being to awaken spiritual aspirations, and in so doing, convey Heaven to earth. As incomplete as it is, modern felt-need marketing was a forerunner of permission marketing and the emerging withreach approaches we are seeing now. Businesses learned to listen to their markets  because
they had to, and they’ve been two steps ahead of the Church
through most of the last century. But while commodity marketers may
have been the first to know the power of listening conversations,
they are beginning to sense their limitations. For while salesmen
are tolerated in the marketplace they are seldom invited into the
home. As media conversations become more connected, intimate, and audience-initiated, people will choose to talk about the things that matter most...and dreams (not detergents) will command the future. > Next | From Clubhouse to Community Impact |