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New Christmas Outreach Strategy
Wrap-around strategy. If you can build traffic on your web site you are much more likely to direct traffic to your church, and that is the key difference in this strategy. Visitors will go to your web site to download the free guide and once there they can explore your site, an all-important step for getting to know you better. This in turn increases the likelihood that they'll visit your church.
Here’s what it will do:
 Build community image
Build web site traffic
Promote Christmas events
Attract more visitors than ever
Create pass-along impact
Maximize outreach effectiveness
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Here’s what is included:
 Custom Direct Mail Campaign
 Free Web Site Landing Page
 Free “Meaningful Christmas” Guide
 Free Personalization and Coaching
Designed and printed postcards for as low as
12¢ each. Includes all package components. |
Here are the four key steps of this strategy...
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The Direct Mail Campaign. First, we provide a turn-key direct mail campaign that connects with the strong felt needs of people in your community. The postcard connects them to the website landing page where they download the guide.
Thematic collateral material, inreach components, and a special sermon series are also available to support the campaign.
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The Landing Page. A complete web page is included to provide theme continuity and the download link to the free Christmas 2009 Guide. This landing page will also link directly to your church home page.
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The Guide (PDF) provides ideas for creating a more meaningful Christmas for the family and community. It will be personalized on the last page with your event Christmas schedule and contact information.
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You chose events and ministries you wish to tie-into and list them on the Schedule and Contact page.
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