Conversations. It’s worth remembering that growth comes by expanding relationships and relationships develop through conversations. Increase the right kind of conversations and your church will grow. Conversations start online. Hardly anyone will visit your church these days without first visiting your web site. This is where the first ‘conversation’ starts.

Strong appeal, large reach. The first step in the strategy is to reach a large part of your community with a well-designed, strong and appealing message. We use direct mail for this, since it is the most cost-effective way to put a colorful, complete message in every home, one that will be touched, considered, and possibly saved for later reference. See the designs here.

A reason to visit. The second step in the strategy gives them a good reason to go to your web site. The “High On Meaning” Christmas 2010 Guide, pictured on the reverse side of each postcard, is offered as a free download on your web site. We will furnish you with a Landing Page that is has the download link. A link to your home page will make it easy to explore your programs and ministries and catch the vision of your church.

The free Guide. People can easily sniff out a self-serving appeal. This is why it is important to give people something they really want and need. The Guide will provide ideas and suggestions for making a memorable Christmas, and spending little money in the process. Ideas for the family, neighborhood, and community are included, activities for serving and giving in meaningful ways, that instill the values, and bring people together. It will promote hope and compassion in the midst of troubled times.

A Gift that goes on giving. On the last page of the guide we will insert your Christmas and January schedule, along with your complete contact information. This would be a good place to make a tie-in to your own community activities and events. Since the Guide is provided as a PDF, it can be shared and passed along by email to family and friends, thus expanding the reach and the life of the campaign even more.


The Design