We live in one of the most tumultuous times
in recent memory. I don't have to highlight
the news or list the challenges most families
are facing these days. But the fact is, right
now we have enormous opportunities to
make bold decisions that can change
people's lives forever.

My work and passion is for high-impact communications. So I don't soft-sell things I've experienced and seen work in the trenches of city-reaching initiatives. The fact is, well-conceived, well-planned and well-executed outreach efforts work, and when they work they change lives. And that is what Easter is all about.

What are the facts? When faced with decisions I like to review the facts. The questions abound:
What works, what doesn't? What's the best time? What's the best way to use available funds?
Should we do something now or wait until we can do more?

You can find a mountain of answers these questions and more on our website (and I will give a few
keys links) but related to the Easter period coming up, let me give you what I believe are the most
relevant, decision-grounding facts:

		It's a principle of marketing that rather than spreading your resources thinly over time, it is best to fish when the fishing is good. For churches trying to reach the unchurched, (along with Christmas) that time is Easter. You can wait, but take a moment to consider the lost opportunities and where you could be a year from now having said yes to this moment. The time is now.

This is one question we've worked and reworked over the years and even in this day of social media, the answer remains the same.  We've tried and examined all forms of outreach, and for churches direct mail is by far the most cost-effective choice.  Grassroots and volunteer efforts and social media all need to be included, but they never give you the reach or the economies of scale you need to see substantial results.  For a few cents each you can put an attractive, tangible (and complete) message literally into every home in your community.  There are people you will simply never reach without saturation mailings.

		Over the years we have also found a few key things you can add to this core strategy, and while most of them are low cost add-on strategies, they create powerful synergy and impact and a very complete campaign. Also read (or reread) 18 Factor That Impact Easter Outreach and... 8 Key Ingredients Of A Powerful Media Strategy

And if there is a fourth key decision, it is that direct mail
is only as good as the creative content it delivers. Choose
research-based, proven content.

















If you have a challenge or an idea you'd like to kick around,
give me a call or email ... we're here for you.

Michael Johnson / email: mike@breakthroughchurch.com
desk: 804-829-5300 / cell: 804-366-7761
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EASTER SCHEDULE ALERT:

$100 Direct Mail Discount: Reserve no later than Feb 29
www.Breakthroughchurch.com