Masterpiece Destiny Campaign Planning Guide


Contents:

i. Instructions for using your CDs

ii. General Production Notes

iii. CD Contents

I. Introduction

II. Marketing Strategy

Christian Communications 101

Masterpiece Paradigm

Target Audiences

Strategic Planning

Focus Group

III. Production Guide

Campaign Flexibility

General Production Notes

Masterpiece Destiny CD


Contents:

1. Masterpiece Notebook

2. Disk Instructions

3. Page Layouts (QuarkXpress, Pagemaker, and MS Word formats)

Print Output Guide

Postcard Campaigns

Newspaper Ad Campaigns

Billboard Campaign

Tri-fold Brochure

Neighborhood Doorhanger

Friendship Card / Guide

Personal Impressions Note Cards

Focus Group Guide / Materials

4, Content Files Including Fonts and Images

5. Marketing and Planning

Marketing Production Guide

Focus Group Guide

New Church Launch Marketing Plan

Outreach Guide

6. Photo Extras

7. Idea Files and Extras

8. Website Template Including Flash Animation