What you can expect from direct mail outreach.
First of all, a disclaimer... Although we have been seeing consistently great results from churches using our campaigns and using direct mail in general, because there are so many variables in each local situation, it is not possible to guarantee specific numbers.
However, we are seeing around one-half to one percent results, and in many cases higher response from our outreach campaigns.
This would mean that a 20,000 mailing could bring as high as 100 to 200 visitors to a target event or worship service. This does not include the thousands of good impressions that this single saturation mailing makes in your community, building awareness and good image, that in turn contributes to attendance of other Sundays. It also reinforces future promotions that bear a similar look and image, making them get even higher returns than the first rollout.
Factors for Success in Direct Mail
Over the last 20 years, using all types of media, we have learned that direct mail is undoubtedly the single most cost effective media tool you can use. And, according to every expert in the field the most important factor for success in direct mail is the quality of your direct mail piece and how well it connects with your target audience.
This is why we research the unchurched prior to creative development, and why our campaigns consistently produce good results. See a few testimonials here.
Combine phone outreach with direct mail to increase your results!
A phone outreach can increase your direct mail response significantly. One service we highly recommend is TellStart and another is the Phones For You program.
Their focus is primarily on church plants. However, in order to make this effective program available to existing churches, we are making arrangements to schedule special integrated plans. Call us to discuss these plans.
See details on TellStart here.
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"...the mailings were VERY successful. We have seen hundreds of visiting families in the last six months` and have added over 100 in average attendance!"

Pastor Wayne Murray
Grace Assembly of God


Call 800-595-4327 or
Reserve online.

"...330 visitors to our Celebration Sunday."

Pastor Keith Boyette
Wilderness Community Church
"I'm convinced these campaigns are the finest outreach tools available to churches today. Their artistry and messages defy comparison ...there's nothing in the same
category."

Pastor Jeff Adams
Kansas City Baptist Temple
"...when 390 showed up, we were shocked. Five weeks later we are still averaging over 200 people in our worship service."

Pastor Hal Haller
Church of the Highlands
"Over the last two years we've added 350 new members and our investment in outreach media has been returned sevenfold per year!"

Pastor David Norman
Centerville UMC
More Testimonials

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