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Our Vision A communication revolution began in the closing years of the 20th Century, and like the publishing revolution of Johannes Gutenberg’s day, which paralleled and fueled the Reformation, we now realize that this one may even eclipse that impact. Most agree that this present media revolution is still in it’s infancy, yet when fully-formed, will change almost everything. Yes, everything. Even now, Media and the Arts, the Internet, and other forms of communication are quickly coming to the center of daily life and culture-formation. Powerful media connections are now greatly decentralized and accessible to almost everyone. It's become a world-wide conversation! ...and a conversation at a much deeper, more authentic level. In fact, the movement of media and art to the level of a spiritual conversation is a key distinction we make (and one of the 5 Synergies in the Community of Dreams Project). Our focus is not on one-way promotion or information dissemination (as we believe these represent the ineffective, wasteful, and even dishonoring methods of the past) but on communication as incarnational withreach. The goal of Spirit-led communication should be to begin and end with conversations. It should be to awaken a conversation between the human spirit and the Holy Spirit, to provide pathways to human contact, and a lasting spiritual friendship and transformation. This is withreach. Withreach communication is incarnational. With honor and humility it enters, then walks and talks within the heart of another, the chief goal being to awaken spiritual aspirations, and in so doing, convey Heaven to earth. As incomplete as it is, modern felt-need marketing was a forerunner of permission marketing and the emerging withreach approaches we are seeing now. Businesses learned to listen to their markets because they had to, and they’ve been two steps ahead of the Church through most of the last century. But while commodity marketers may have been the first to know the power of listening conversations, they are beginning to sense their limitations. For while salesmen are tolerated in the marketplace they are seldom invited into the home. As media conversations become more connected, intimate, and audience-initiated, people will choose to talk about the things that matter most...and dreams (not detergents) will command the future. Our vision is a part of the vision of the Community of Dreams Partnership. We see ourselves as part of something larger that God is doing to bring about community transformation. Such a vision will require the cooperation of many ministries and congregations to draw out, cultivate, and realize the dreams of God for our cities and nations (see the 5 Synergies). To help begin the dialog we're finding that the best way for people to identify and clarify these emerging paradigms with their own heart and vision, is to offer some contrasting ideas for consideration:
This list is by no means definitive, it's open ended. From the unique perspective of your own experience I know you can add your own, and I hope you do.
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